The Gillette Modern Man Collection
As my school project for Ad Campaigns II, I was given Gillette to promote in three regions; France, England, and Canada. The target audience was set so it would appeal to males between the ages of 18 - 30. I felt that Gillettes current position in the market did not have much to do with these specific age groups, so I decided to create a sub-brand that properly represents what grooming stands for.
My approach was to utilize the essence of elegance and class that grooming truly represents, and stray away from the stereotypical metalic, and for some reason fighter jet theme every shaving company seems to be in love with.
Hope you enjoy!