Conceived & created a print media launch campaign for Bank AL Habib Senior Citizens Account, based on the idea ‘You deserve that extra care’.

The latest edition (2009) of Philip Kotler’s book - ‘Marketing Management: A South Asian Perspective’, published in India, showcases our first print campaign in case study. Senior was the only financial campaign from Pakistan that was included in Kotler’s latest marketing edition. Our selection for the world’s famous marketing management book, speaks volumes about our success in Pakistan’s banking sector.