Cookie Rich Branding
Cookie Rich is an entirely new take on the classic cookie that is unexpected in every way. Hope Meng Design developed a brand identity and packaging for Cookie Rich that exudes everyday luxury. The custom wordmark emanates sleek minimalism. The CR monogram is a clever play on the shape of the cookie. A splatter of flour adds dynamism and grit to this edgy yet seductive brand.
• Brand Strategy by Smith Brand Studio
• Food photography by Consumable Content
• GET COOKIE RICH