Pelle-à-porter
brand identification
Pelle a porter is a sub-brand of Benericetti - an Italian leather manufacturer. So far, Benericetti has operated in the customary manner of the fashion industry - buyers submitted preorders of individual designs from the collection produced for a given season. The company decided to meet the expectations of its customers by enabling them to place orders with a short lead time. This is where the need to differentiate between these two models was born.
The visual identification system of the new brand is based on two fonts with similar height, thanks to which they can freely operate next to each other, without adjusting the size of the typeface.
We’ve made a decision not to specify a permanent color palette. Due to the specifics of the industry (more precisely - the variability of fashion), the brand's coloring is fluid. It adapts to current trends.
And the signet? It is in constant motion. It is a dynamic, rotating figure that symbolizes continuous change. The animation "stops" only on printed materials, which are, after all, used less and less often.
The visual identification system of the new brand is based on two fonts with similar height, thanks to which they can freely operate next to each other, without adjusting the size of the typeface.
We’ve made a decision not to specify a permanent color palette. Due to the specifics of the industry (more precisely - the variability of fashion), the brand's coloring is fluid. It adapts to current trends.
And the signet? It is in constant motion. It is a dynamic, rotating figure that symbolizes continuous change. The animation "stops" only on printed materials, which are, after all, used less and less often.
