HIKARI Launch 2010
Mitsubishi Electric
The launch of a new technology called HIKARI from Mitsubishi refrigerator in 2010. For the launch, we have to come up with a product catalog, invitation card, paper bag and of course the design construction for the launch (stage backdrop, logo backdrop and so on). Except for the HIKARI logo... we don't design that logo.

For the visual design; the 4 colors should represent 4 different features of HIKARI technolgy. The graphic should be expressing the new lights of their new technology, but also looks classic, colorful and fresh. HIKARI means lights in Japanese. Anyway, without too much thinking of what is what and whether it should like that or not... I just have some fun doing it.

Have to thanks to Benedict Wong & Yen Ting for their great support. Thank you!
Product Catalogue
Paper Bag
Invitation Card
During the launch (Stage Backdrops & Photo Backdrop).
HIKARI Launch
Published:

HIKARI Launch

A launch of Hikari Technology from Mitsubishi Electric in 2010

Published: