Postcards from Italy - Solo In Cartolina
Creative Fighters
Visit the official website and follow us on Instagram and Facebook.
OVERVIEW
Together with the collective Creative Fighters I developed the creative concept for an independent campaign, launched in summer 2018 to express support to NGO’s in the Mediterranean that were engaged in Search and Rescue missions to save migrants.
An open call has been addressed to all Italian creatives, asking them to design a postcard from the coasts, picturing the dramatic reality of wrecks.
An open call has been addressed to all Italian creatives, asking them to design a postcard from the coasts, picturing the dramatic reality of wrecks.
DIGITAL CAMPAIGN
In the first phase of the campaign we collected postcards from creatives all around Italy and we spread contents and news to raise awareness about what was happening in the Mediterranean Sea. We activated a strong pr network, especially thanks to many artists (such as Lo Stato Sociale, Colapesce, Antonio Marras, Davide Toffolo, Luca Barcellona, and Francesco Poroli) who decided to take part to the campaign.
ACTIVATION
All the 400 crowdsourced postcards have been posted on the campaign website. We launched a contest online to choose 10 postcard to printed in 10.000 copies. We organizes events in 5 cities to give the chance to all citizens to signed and write a message. Finally at the beginning of October we delivered to the Ministry of The Interior to ask for a wider support to NGOs and a more human culture of welcoming.
THE NETWORK
We have involved in the campaign big NGOs such as Arci, Refugees Welcome, Medici Senza Frontiere, Proactiva Open Arms, Sea Watch, Welcoming Europe, Greenpeace, ActionAid, Jugend Rettet Iuventa and Open Migration.
ARTISTIC PARTNERSHIP AND EXHIBITIONS
During and after the end of the campaign we organized many exhibitions around Italy and we started an artistic collaboration with many collectives such as Cheap Festival and We Are Truly.
