Inspired by the shapes and colors dictated by the very nature of the raw material used and present within the workshop of the two sculptors, a coordinated and defined visual identity is designed.
The Tufa Brand Mark encapsulates the concept of the workmanship applied for each piece by the artisans.
The center of the symbol that is part of the logo, has as its generating shape that of the square.
The square that, expanding outward with further concentric lines, turns into a circle.
The square that, expanding outward with further concentric lines, turns into a circle.
Chromes were selected that would reflect and emphasize the suggestion of visual communication that was in sitonia with the colors that the stone itself suggests to us: light and dark warm tones, the bright color of the earth that, contrasted with the color of the tuff, would bring out its sharp contrast.
