Aldi Nord launched its first own fashion collection. The discounter advertised its collection under the name "Aldi Original" with an extensive 360° campaign. The online campaign, accompanied by various Out of Home Assets, was developed by Territory Webguerillas under the title "Aldi Original" for staging on social media. With the aim of bringing the Aldi Nord brand into the "relevant set" of the target group, it was possible to get to the fashion pieces in the form of various competitions on Aldi Nord's social media channels, as well as in a pop-up exhibition in Berlin.
We have been responsible for the visual implementation including the planning, production and post-production. Even after its release, the campaign received a lot of media coverage, more than 100.000 impressions and the accompanying pop-up event in Berlin, Germany was visited by several thousand people.
