McDonald's McCafe
I was commissioned by Weber Shandwick to conceptualize and create these two pieces for McDonald's McCafe for a social media campaign of theirs.
The assignment had the the simple brief: "The cup is half full".
I went the conceptual route and with the first piece titled "Cool Beans" wanted to illustrate the positivity from the brief in a humorous way.
With the second piece "A Half Full Image Of Coffee Cups" I wanted to show “half full” a little differently that would match my graphic grid style as well.
Conceptual Still Life Photography for McDonald's McCafe by © Jens Kristian Balle
A Half Full Image Of Coffee Cups - Conceptual Still Life Photography for McDonald's McCafe by © Jens Kristian Balle
