The CFN (Corporación Financiera Nacional) is state financial institution in Ecuador in charge of, among other things, giving loans for new entrepreneurs.
They had one problem: people thought that getting a loan from them was very a difficult and confusing task and did not expected any positive result.
So CFN asked us to create a video explaining, in a very simple and friendly way, the simplicity of the process of getting a loan in just a few steps.
Creative Direction and Script: Ricardo Zevallos.
Character Design, Art Direction and Illustrations: Me.
Animations and SFX by: Enrico Martín
We wanted to have a friendly characters and a simple graphics in order to make the story a lot simpler for the audience.
Below, some of the graphic material made for this animation.
The final Animation by Enrico Martin.