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CFN Graphic Material for a Tutorial Video Animation.
Published:
CFN ANIMATION
 
The CFN (Corporación Financiera Nacional) is state financial institution in Ecuador in charge of, among other things, giving loans for new entrepreneurs. 
 
They had one problem: people thought that getting a loan from them was very a difficult and confusing task and did not expected any positive result. 
 
So CFN asked us to create a video explaining, in a very simple and friendly way, the simplicity of the process of getting a loan in just a few steps.
 
Creative Direction and Script: Ricardo Zevallos.
Character Design, Art Direction and Illustrations: Me.
Animations and SFX by: Enrico Martín
We wanted to have a friendly characters and a simple graphics in order to make the story a lot simpler for the audience.
Below, some of the graphic material made for this animation.
The final Animation by Enrico Martin.