SBI Yono- Young Blood Awards
It’s the digital age, everything is available at your fingertips, still SBI Yono is struggling to appeal to newer digital Indians.
How does one appeal to a billion Indians it’s benefits?
As a brand of trust, SBI needs no introduction to Banking. It has been a major part in every Indian’s life. To connect to newer digital audiences and explaining its many benefits to the existing customer base, SBI Yono was launched, an easy to use application with many features of your day to day life.
Solution:Much More &Banking
As a brand of trust, SBI needs no introduction to Banking. It has been a major part in every Indian’s life. To connect to newer digital audiences and explaining its many benefits to the existing customer base, SBI Yono was launched, an easy to use application with many features of your day to day life.A digital campaign was kept in mind to attract people to make them aware of SBI yono’s many offerings since SBI needs no introduction to Banking, and banking being the app’s primary feature making it a trustworthy brand.
