Йдеш у полiтику не одна
(You are not alone on your way into politics), 2020
(You are not alone on your way into politics), 2020
When started working on the project, it was important to convey such feelings as: empowerment, motivation for change, self-confidence, support from a large number of people. Basing on these feelings, I came up to creation of an identity in the form of profiles of people standing in a row from left to right. This gives the impression that all the previous figures support the next one, and it eventually comes to the tagline.
Campaign to support gender equality "You go into politics not alone." The project is designed to show support to women politicians who are just starting their careers and those who already have experience. The idea, design and development of the campaign belongs to the creative agency [isdgroup]. The central element of the campaign was the installation under the walls of the Parliament of Ukraine, the Verkhovna Rada.
For one day, a separate entrance to the parliament was installed, in the form of a maze with an area of 80 m2. This labyrinth was the path of women to politics, through barriers and stereotypes. A separate entrance for men was "paved" nearby. Straight to the Verkhovna Rada.
For one day, a separate entrance to the parliament was installed, in the form of a maze with an area of 80 m2. This labyrinth was the path of women to politics, through barriers and stereotypes. A separate entrance for men was "paved" nearby. Straight to the Verkhovna Rada.
Creative Team
Creative Director: Victor Shkurba
Art Director, Designer, Illustrator: Maryna Kizilova
Designer: Irina Lipavskaya
Copywriter: Kateryna Malashok
Realized by [isdgroup]
Creative Director: Victor Shkurba
Art Director, Designer, Illustrator: Maryna Kizilova
Designer: Irina Lipavskaya
Copywriter: Kateryna Malashok
Realized by [isdgroup]
Thank you for your watching!
