About Rutta
Rutta is a small brand based in Iran, which produces and sells homemade hair and skincare products using only vegetarian or vegan recipes.
Rutta's mission is to offer its customers the most natural products extracted from nature like homemade creams, soaps, shampoos, shower gels, lotions, moisturizers, scrubs and masks, and accessible advice to everyone.
Rutta has got two small stores where to sell products.
Slogan: Rutta believes that everybody is beautiful already and no need to make up.
Rutta's mission is to offer its customers the most natural products extracted from nature like homemade creams, soaps, shampoos, shower gels, lotions, moisturizers, scrubs and masks, and accessible advice to everyone.
Rutta has got two small stores where to sell products.
Slogan: Rutta believes that everybody is beautiful already and no need to make up.
Designer Mission
Design Goal
What Rutta needs is a whole visual identity, including logo, stationery, bags, shirts for staff, and packaging design.
The most important purpose of Rutta is to keep everything natural and sustainable. The other factor is to reduce costs and make things within the budget.
Design Solution
First of all, I want to show the naturalness and environment-friendliness in all aspects and use minimum possible non-natural materials. In this regard:
- The color palette is inspired by the most popular ingredients used by Rutta products. (Natural)
- Logo represents the "R" letter and tried to be designed simple, timeless, and memorable. (Sustainable)
- Fabric bags are chosen instead of plastic bags. In addition, it's designed to be handy and suitable for general use, the design does not expose the logo itself and it represents a pattern of logo. To people tend to use it more often and even use the fabric itself. (Sustainable)
- Using the available containers in the market instead of designing new containers. (Reduce costs)
- Glass containers are chosen instead of plastic containers. (Sustainable)
- The color palette is inspired by the most popular ingredients used by Rutta products. (Natural)
- Logo represents the "R" letter and tried to be designed simple, timeless, and memorable. (Sustainable)
- Fabric bags are chosen instead of plastic bags. In addition, it's designed to be handy and suitable for general use, the design does not expose the logo itself and it represents a pattern of logo. To people tend to use it more often and even use the fabric itself. (Sustainable)
- Using the available containers in the market instead of designing new containers. (Reduce costs)
- Glass containers are chosen instead of plastic containers. (Sustainable)
Date: 2019
