Background & Theme | 项目背景 & 主题发散
2020 is the 7th anniversary of RED. In this special year, RED launched an event—My Life Photo, inviting users to post their changes between 2013 and 2020 through an interactive game in H5.
During these seven years, some people gained weight, while some others still can’t drink much; some become night owls, while some others started to work out; some moved to other cities, while some others kept using the same phone number…
RED is now 7 years old. Thank all of you for your company. Things might not always turn out the way you want, however, you can still choose to protect the youthful being that resides inside of your heart.
2020年，是小红书的七周年。在这样一个特殊的年份，小红书发起了“我的七年相册”活动，通过用H5的游戏互动，邀请用户们晒出自己从2013到2020的7年变化。
7年之间，有的人体重增加了，有的人酒量还是没变；有的人睡的越来越晚，有的人开始健身了；有的人换了城市，有的人始终用着同一个电话号码……
小红书7岁了，谢谢你们的陪伴。世事不会总如你所愿，但仍然可以选择守护心中小小少年。
Graphic Design 视觉设计：Hayley / 鱼会 / 一一/ 文韬
UI & Motion design ：刘行 / Wanda
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