Client Samsung Indonesia
Agency Redcomm Asia
Associate Creative Director Fairuz
Sr. Creative Planner Steven Altanie
TRIBUTE TO FRONTLINERS
During pandemic, people are being bombarded with negativity in social media. Recently, there was #IndonesiaTerserah that had gone viral in twitter, caused by many Indonesian that are being ignorant and act irresponsibly in these challenging time. People are started to lose hope in humanity.
As part of Samsung CSR campaign, we want to encourage people to focus on the positivity, remind them that there are still good people who dedicated themselves to help others during this crisis, THE FRONTLINERS. So we create a UGC-based digital video, kickstarted with KOL that has been recovered from Covid, or at the very least have a relatives who are part of medical team, asking them to tell their point of view of how this medical officers are working hard while trying to consistently stay positive and never gave up facing the covid crisis. Then they will encourage audience to share their gratitude together to give support to the frontliners.
Hopefully, a simple gesture of togetherness, can help this frontliners maintain the positive morale which are in the end helping us all getting through this crisis together.
THANK YOU FOR WATCHING
