Edward & Co is an everyman's golfwear brand. It's not pretentious or stuffy, it just shows up everyday and does the best it can. It may take more strokes than the next brand or use a foot wedge to get a better lie, but we can't all be pros. We're just trying to "Look the Par."

I was brought on board to create a visual identity and brand package that speaks to the high-quality and bold nature of the products, while also feeling well crafted, and timeless.

Taglines: Jess Husek

Photography: Brian French

The Edward & Co logo is a custom handlettered script with a modern-heritage vibe, that can stand out while also feeling like it belongs alongside the classic golf brand script logos. The shorten Ed & Co script and monogram logos round out the primary logo suite.