SXSW
South By South West is a festival in Austin Texas that promotes creativity and connectivity between different people. SXSW attracts creatives from all fields and creates an environment where ideas can be shared and connections can be built. The brief was to build a campaign for SXSW that would attract not only the regulars but all kinds of different creatives.
My solution was to create a campaign around not being very creative. Using only black and white and two fonts I created a print and digital campaign that tries to underline the importance of visual communication. Presenting:
"IMAGINE A WORLD WITHOUT CREATIVES"
TOUCHPOINTS:
The campaign is will be digital and print.
The campaign should work flawlessly across all platforms.
THE BROCHURE:
The brochure has all the information about the festival bundled all into one. The brochure has contains all the information you would need at a festival.
This is also where you would find clues for the SXSX fantasy game.
MAP:
DIRECTIONS / CLUES FOR THE GAME
APP:
SCHEDULE / ARTIST INFO / SXSX FANTASY GAME
SXSW FANTASY GAME
PLAYING CARDS:
Something nice to take with you to remember your experience
