Smarter Travel Campus Awards 2020.
For this competition, I was tasked with producing an animated video to sell the TFI company and promote the various options they provide and encourage, for students travelling to college.
This was my first experience with such a large project and I learned a lot. Everything from the importance of planning, proper script writing, the animation workflow to recording and editing audio. The initial design phase was surprisingly difficult to properly communicate my ideas, but highly beneficial once I looked for inspiration from other artists and made sure to pay attention to the shape and overall appeal of my designs.
One thing I found particularly difficult was designing the background for the initial opening. I just couldn't quite sell the stress and overloaded aspect of traffic. Therefore I had to work on multiple iterations until I came to something I was happy with.
Finally after my third attempt, I felt this image sold driving through traffic as a complete nightmare.
Once my Animatic was done, it was time to start animating. I used Toon Boom to animate each scene individually and then brought them into Premiere Pro to stitch them together as well as add the live action elements I had planned.
Finally then I recorded my reading of the audio and brought it into the final the edit of the animation.
In the end I was lucky enough to be selected as a finalist for this competition, which was a great honor. The entire thing was a lot of work but I'm very proud of what I've made and I really enjoyed it overall.
