One of my favourite projects, in terms of the client and the business idea, it was very challenging for me as it was my first time to do something related to car detailing and services.
Creating the brand name was a collaborative work with all the team starting form the company director to the business development director and me. The rest was my job.
Creating the brand name was a collaborative work with all the team starting form the company director to the business development director and me. The rest was my job.
Now let's talk about the project itself; concerning the name we had a lot of options, Car Clinic, Carisma & MotorWorks were the finalists, eventually MotorWorks won.
Working on minimal basis, the logo is a simple manipulation of the M & the W as the mirror each other virtically.
The rest of the material was created using large text on solid black background.
The main challenege was creating the price list and the marketing material, as the client request smaller sizes along with a huge amount of data.
I'd love to identify this project as a "Turnkey Project" as the project was handled from creating the main concept up to creating every single marketing and branding material, to highlight them:
- Logo Design
- Corporate Identity Design
- Car Branding
- Outfits
- Operations and client paper branding
- Different Types of Price Lists
- Products branding
- Company Profile
- Flyers Design
- Email Signature
- Website Under Construction Page design
Logo Design
Corporate Identity Design
Company Profile.
I didn't know how to actually present it, so I made this simple animated GIF.
If there are any other suggestions please let me know.
Car Branding
T-Shirts and Coverall.
