Niteroi urban laboratory, preliminary version.
This was one of the first versions of the logo. In this version I attempted a more modern and dynamic vibe for the image of the brand. Played with the forms of the bycicle and the letters of the brand's name.
Niteroi urban laboratory, preliminary version.
This was a more retro inspired logo with a strong influence of the swiss modernism movement. Strong and heavy lines with very neat curves.
Niteroi urban laboratory logo, final version.
the inspiration for this logo and naming of the brand "urban laboratory" was based in two influencial concepts: first, the ludic and experimental spirit of the company. And second, the "retro" vibe with very pure, and clear structured lines.
This final versión shows a very playfull, experimental image but with the clear influence of the swiss modernism movement as you can tell from the shape and lines of the logo as well as the color choice.
