Standard Chartered Online Banking
The Brief
Standard Chartered UAE was launching its new Online Banking product and needed a social media push to attract more customers for it.
The Idea
We came up with Get Rich With A Click, a campaign that increased online banking customers by close to 200%, using only a zero dollar medium, Facebook (in the era when 'likes' used to be called 'fans'). People were drawn to the campaign's Facebook Page with humorous teaser videos, electronic mailers and banners, and on the page, apps that involved clicking to win iPhones and a cool cash prize reminded them how easy it was to bank online.
The Brief
Standard Chartered UAE was launching its new Online Banking product and needed a social media push to attract more customers for it.
The Idea
We came up with Get Rich With A Click, a campaign that increased online banking customers by close to 200%, using only a zero dollar medium, Facebook (in the era when 'likes' used to be called 'fans'). People were drawn to the campaign's Facebook Page with humorous teaser videos, electronic mailers and banners, and on the page, apps that involved clicking to win iPhones and a cool cash prize reminded them how easy it was to bank online.
Facebook Page screenshot
Teaser video
Teaser video
Facebook app
Facebook app
Final contest
Campaign video
