黃帝鹹水雞 - Mr. Huang's saltwater chicken.
鹹=閒。
此品牌是一個休閒無負擔的美味小吃，無時無刻都可以來上一口。品牌概念為四大主張，閒話家常、忙裡偷閒、等閒之輩、閒情逸致。將這四大主張轉化成顧客的狀態。進而化成視覺。而這些人因為鹹水雞會聚在一起聊天的人情味。我想這就是台灣小吃最耐人尋味的地方吧。
此品牌是一個休閒無負擔的美味小吃，無時無刻都可以來上一口。品牌概念為四大主張，閒話家常、忙裡偷閒、等閒之輩、閒情逸致。將這四大主張轉化成顧客的狀態。進而化成視覺。而這些人因為鹹水雞會聚在一起聊天的人情味。我想這就是台灣小吃最耐人尋味的地方吧。
Story origin:
This brand was founded in 2001. Located in Hemei Town, Changhua County, Taiwan. At first, they were sold in the local night market and market in Hemei. Brine chicken has become a household name in Hemei Town. Follow-up to expand the commercial territory. Decided to re-establish the brand image this year. Expand the customer base and the number of customers.
Poster
Brand image concept:
The boss hopes that this brand is affordable food that all kinds of people can taste. And these different people come together because of this brand. And then create emotions between people.
Let saltwater chicken in Taiwan is a traditional delicacy that you want to eat all the time.
Let saltwater chicken in Taiwan is a traditional delicacy that you want to eat all the time.
The vision is the "free people", "lovers", "family" and "busy people" of the four major ethnic groups. And these people come together to show the warmth of Taiwan's humanity. Let saltwater chicken become a food close to life.
Diet box packaging.
Canned chicken packaging.
Gift packaging
Chicken salad meal.
This work is still a conceptual creation. Is being implemented.
Creator & Photography | 顏承澧 Yen Cheng-Li.
