The goal that I want to reach through this is to promote Indonesian culture to the foreigners and also to create awareness to local citizens that our local products have the same level of quality with foreign products if it's potential are fully utilized and developed.
What special for the packaging of Camiloka is that customers could interact with the packaging in forms of scanning the QR Code on the back side of the packaging. The QR Code will later take the customers to another website where it will explains the folklore that are depicted on the packaging.
The promotional video made were meant to give customer a preview of the products in a simple and modern, yet still maintain the nuance of Indonesian beauty through the design elements. I use a cheerful, ethnic audio to match the vibe of the video.
