Generico wanted to shift their positioning from being a Neighbourhood Medical Store to
a brand that offers end to end Holistic Healthcare products and services.
They also wanted to change the perception of them being seen as a discounted Medicine Brand
to a brand which provides smart value in healthcare.
And finally, the identity which got executed.
Certain fonts, images, illustrations, mockups, iconography, music, songs & footages in this project were not used for commercial purpose.
