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    We created the site www.chobanihealthprofs.com to equip the health professional community with tools and resources to understand the benefits of … Read More
    We created the site www.chobanihealthprofs.com to equip the health professional community with tools and resources to understand the benefits of Chobani, delicious recipes for their patients, in-depth nutritional information, various toolkits, and up to date information on relevant events happening nationwide. We built a completely responsive site, Chobani's first, to accommodate increased mobile usage amongst this audience. Read Less
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Chobani challenged us to develop a resource hub for health professionals, which includes Registered Dietitians, doctors, nurses, pediatricians, and nutritionists, amongst others.

We created the site www.chobanihealthprofs.com to equip the health professional community with tools and resources to understand the benefits of Chobani, delicious recipes for their patients, in-depth nutritional information, various toolkits, and up to date information on relevant events happening nationwide. We built a responsive site to accommodate increased mobile usage amongst this audience. 

As Chobani's business has been rapidly growing over the past 7 years, they've also been shifting their brand tone and visual aesthetic. This project was the opportunity to manifest a more minimalistic elegance, yet still friendly and approachable, while focusing on being functional for health professionals. 

The main goals for the site were to get health professionals to sign up for the newsletter, so that Chobani could capture their information and add them to their robust health professionals network, as well as encourage downloads of the resources and toolkits provided. 
 
Homepage
Gives users a glimpse of what they could expect to experience in the rest of the site, by featuring content from different sections.

About Us
Houses a letter to health professionals written by Chobani's Chief Communications Officer explaining the origins of the brand ethos and the important role this community has played in its development as well as showcasing the talented team of Chobani registered dietitians. 
Recipes
Features a selection of nutritious Chobani recipes that use the product as an ingredient substitute for less healthy alternatives like butter or oil. 

Products
Displays all Chobani products, showcasing their respective flavors, natural ingredients, and nutritional information.
 
Events
Lists nationwide Chobani events so that health professionals can find out more about the brand and product. 
 

Resources
Provides Toolkits, patient resources, and newsletters, all available to view and download.
 
Contact Us
Keeps the conversation going with any questions or additional materials health professionals may need.
To see more of our work, visit our internet home, www.bigspaceship.com.