Eastbound is an esports, entertainment, and lifestyle brand. As creative director, I had to produce a unique look for the brand. Speaking with the owners and staff, we decided we wanted to start with an E or EB logo that had a unique shape and meaning to it.

Welcome to the creative journey.

The logo we decided to move forward with carried a lot of symbolism and meaning that will be implemented throughout all fronts of branding and graphics. The logo is also versatile and can be used in a variety of different settings. The logo is iconic in the sense of being recognizable with its unique shape, bold features, and legible letters.

#BoundForGreatness

The official look of Eastbound.

- Ben Seymour