Affinity Creative Group completely re-imagined the Anchorage Distillery offering—beginning with re-establishing its brand essence. The goal was to create packaging with a hand-made, customized, and specialty-crafted look and feel that conveys Alaska’s authentic and adventurous spirit.
Affinity’s design solution is a mix of various elements—artisan, organic in feel, and distinctive. The new Anchorage Distillery logo projects authenticity and achieves strong brand registration on a crisp, white, textured label stock. The additional unique engraving of an Alaskan Moose emphasizes a rugged and robust brand spirit.
In addition to Aurora Gin, a range of Vodkas, Roadhouse Rye (a clear un-aged whiskey), and a new, Single Barrel Release, Straight Rye Whiskey, round out the re-launched brand family.