NASA is one of the most well-known brands in the world, but their recruitment pipeline has suffered in recent years (end of the shuttle program, competition from big tech firms). In order to lead the next generation of innovation, NASA needed to reach out to the best and brightest of STEM students and convince them that NASA not only has a great past – but a thrilling and thriving future. This is the first time in years NASA has developed a cohesive recruitment strategy.
The “Big Picture” concept challenges candidates with questions like, “You could work for any company on the planet – but why stop there?” It pushes them to rethink their career goals and potential. Why build a cool new phone when you can send something to Mars? The challenges are paired with striking space-scapes to place these career opportunities somewhere no one else can.
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