CLIENT: «Imagomed» is a medical centre with two addresses in Germany. Both are important full service radiology and nuclear medicine centers, focused on private patients.
JOB: brand-name, identity, stationery and startup pr
The major task of Imagomed is to visually investigate their patient's mrt and x-ray pictures. That's why we developed a logo which reflects ‘the eye' as their most important tool. The 1st impression of the logo communicates something oval, but in fact the whole logo is completely made of pure circles – und there's just 2 of them which we arranged out of the center.
Two color sets split the two locations visually.
Okay indeed, to show the circular logo on the CD-Rs was a creative homerun …