Pita this, Pits That?
Chickpea - Part of Catch Concepts - is a Lebanese takeaway joint in Lyndhurst Terrace. Chickpea delivers with a contact free hummus and pita hole in the wall experience. To quote them “A best place for freshly made hummus bowls and pita pockets on the go!”
At DIP we were asked to create the branding and packaging for Chickpea, to match the pedigree of Catch Concepts but to stand alone as an informal eatery. We delivered. Colours that were reminiscent of the Middle East and North Africa - a little nod to the restaurants heritage, and a softened traditional edge with informal and fun design. How better to embody a brand than to literally try and put it into a body. The Chickpea mascot represents the entirety of their brand image; food focused, traditional elements, but fun and easy going.
