Poster advertising the PoP Experience Tour, "Saving Minds One Pencil at a Time". It includes a QR code that will tell you where the exhibit currently is.

Mega-structure in front of the Metropolitan Museum. After receiving the pencil included with the entrance fee, one would stick it into this globe. Each pencil would represent one child who would now recieve an education because of the donation.

Microsite with a virtual museum of the PoP Experience exhibit, where you can virtually tour the rooms. You can also donate here, as well as track the exhibit.

Online interactive ad showing what it's like to not be able to read to advertise the PoP Experience.

The social media aspect of the campaign revolves around Twitter. On each person’s Twitter home page, each tweet will be shown upside down making it hard to read; a pop-up will explain why and direct you to the microsite. 

Inside the PoP Experience exhibit, various touchscreen displays and technologies would allow you to experience what it's like to not be able to read, including this iPad.

Inside the PoP Experience exhibit, various rooms allow you to experience what it's like to not be able to read. This is the Room of Mirrors, with mirrors that distort.

Inside the PoP Experience exhibit, various rooms allow you to experience what it's like to not be able to read. This is the Room of Guatemala, 1 of 4 rooms dedicated to the countries affected, with large LCD screens showing maps, pictures, and videos of what life is like in Guatemala.

Inside the PoP Experience exhibit, various rooms allow you to experience what it's like to not be able to read. This is the Video Chat Room, where you can video chat with representatives in the countries affected to see what life is really like there.