Amstel. European taste. Latin blood.
Manifesto:
Dear Europe,
The legend is true: there really is a tournament in America with eternal passions at stake.
In which everyone has an equal chance because here emotion shouts louder.
A show where the stars are in the crowd.
Here we sing all the time. Everyone makes a difference.
And the path between the heart and the goal is the throat.
The champion is unpredictable: he is on the pitch, in the stands, in his living room or on the street.
So we can no longer deny it: we are Europeans by birth but Latinos at heart.
Amstel. European taste, Latin blood.
Promotion Seat At The Finals.
You and a friend at the Libertadores Final in Santiago de Chile.
To activate Amstel sales during the Libertadores Cup, we created a promotion that awarded the winners with a trip to watch the final of the tournament in Santiago, Chile.
