Campers Discount is an online store focused on making outdoor exploration more accessible to everyone. From Providing cost effective alternatives on essential and non essential camping equipment to donating the majority of its profits back to charities that give less fortunate youth access to camps, helping develop positive skills and attitudes to prepare them for adulthood.
Through a series of discovery session exercises we were able to extract and refine the key points of the brand. We surfaced what their challenges and goals are as well as who their ideal customers are and what goals and challenges those customers face. This became our foundation for the identity process and helped guide us in developing the visual language and communication.