Client: Pinball Wizard
Company: Black Mongrels
This is a proposed branding direction for Pinball Wizard, a 70s-themed concept bar.
The concept for this art direction is Retro-Futurism. The 70s is the decade of liberation and celebration where people live to party, decked in colourful gears and a carefree attitude. At the same time, it is also a period of drastic scientific breakthrough that set the foundation for modern technology and space expeditions. By marrying the two - funky grooves and futurism together, Pinball Wizard transport you to an imaginary world that is a mix of the 70s with a peek into the future.