What is the product?
Knorr has collaborated with the famous Turkish food writer and TV presenter
Refika Birgül and released a new product line, called Knorr Anatolian Grain Series.
What was asked from us?
A TVC was going to be shot with Refika Birgül. The scenario was written and the storyboard was prepared by the ATL agency of Knorr. Instead of using the same
TVC copy, our client was ambitious about making a brand new film, which would
meet the requirements of digital media, specifically Instagram.
What we did?
So, we did our preparation, wrote our own 6 sec. films for Instagram stories and prepared the storyboard. The main challenge was to find a way to adapt the screen ratio/format 16:9 (horizontal) to 9:16 (vertical). We asked the director if it was possible to rotate the camera 90 degrees. He said yes and boom! All was set; so were Refika and the cast. They did a wonderful job playing their roles in a tight schedule.
Delicious 6 sec. films with touch (swipe) of Refika!