Client: MTV & Extreme MusicBrand Identity/ Logo Mark.

I was hired on by MTV and Extreme Music to create a custom logo for Hype Music. Hype Music is a platform that allows breakout artists to be heard on a national platform.

The most difficult and exciting part of this process was trying to create a logo mark that would not only promote the brand, but it needed to have a voice for all the diffrerent genres associated with HYPE. From hiphop and R&B to Indie and folk, I needed to create a visual identity that spoke to all the audiences.
Thought process when starting the logo creation process..