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Why isn’t there a streaming app for the Premier League?
Premier League App Design

Adobe XD to design the app, Motiva Sans font and the colour pallet used
Introduction
All the workings in this case study have been done by me.


Case Study Overview
Audience
Premier League Target audience (according to ec.europaGlobal Web Index and premierleague.com)
Competitor research

As this is an app concept, I’ve conducting market research on the competition and also other non-football streaming services. I’ve chosen to look at other streaming services such as Netflix (currently at 192m users[7]) to build the design around apps consumers would be used to, leaning into Jacob’s Law[8] “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.”

For my competition analysis, I looked at Amazon Prime Video, DAZN, Sky Sports and BT Sports. Two of these are international and two are only based in the UK.

Competition Analysis
User Research


Survey Results

Survey Highlights 


User Personas
Based off my survey and wider audience research, I created three different user personas to build the identity of who would be using the Premier League streaming app.
Wire-framing

Low- Fidelity
I began mapping out my designs with low-fidelity wireframes

Mid-fidelity

Once I had mapped out the rough idea of my low-fidelity I created my mid-fidelity which would then be tested by users to see what worked, what didn’t and what needed to be changed before designing my high-fidelity.

Final Mobile and Web Designs
Why isn’t there a streaming app for the Premier League?
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Published:

Why isn’t there a streaming app for the Premier League?

4
92
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Published:

Creative Fields