CHITA city grocery store
This store is located in the northern city of Russia, where there are many poor people, who only work on factories. They have problems with their sense of beauty and the environment. Especially with trash. The streets have not been cleaned since the Berlin Wall was torn down. Therefore, we decided to paint their boring life with bright colors.
view to the cafeteria
view from the cash area
There are only a few cafes in the city and they are pretty expensive. Therefore, the cafe inside our store became an important public place for entertainment. It's very important to make people happier than they are, even through design. So we tried to make a feeling of nature like you are sitting on the beach near the warm sea.
View on pizza point
View to the main "road"
view to the trading hall
pattern made by Maya Shulepova
Our colleague even made a pattern for the client. Unfortunately, the customer did not pay for the field supervision, so we did only a
concept. They sent us some pictures after the construction ended, but it was a kind of local interpretation of our ideas. This is the main problem when you work from Moscow with distant regions. But interior pleases citizens and makes their lives a little better anyway.
concept. They sent us some pictures after the construction ended, but it was a kind of local interpretation of our ideas. This is the main problem when you work from Moscow with distant regions. But interior pleases citizens and makes their lives a little better anyway.
architect's: Moiseeva Olga, Alexey Bolotin
copywriter: Anastasya Zaitseva
copywriter: Anastasya Zaitseva
master plan: Elena Panteleymonova
graphic designer: Maya Shulepova
