When you first start learning about inbound marketing, it’s easy to feel bombarded by all of the different tactics that experts discuss. Keyword research is a classic example of something that you probably already know you should be doing, but aren’t quite sure how to do it. Keywords are the terms that people type into search engines. They can be one word or they can be phrases of several words. Regardless of their length, targeting keywords in your content is one of the fundamental elements of SEO and it is an easy way of tracking the progress of your SEO efforts. Your ideal persona is online searching for what you provide, the leading SEO Services in Noida can ensure you by identifying the exact keyword phrases they are using and creating useful content that targets those exact phrases.