Schroders brings the benefits of a digital world while maintaining the trusted heritage they’ve been known for. For the Year of the Rat CNY red packets, we help the asset management firm integrate traditional CNY print design with a set of Instagram Story AR filters. The former appeals to parents giving red packets, while the latter excites receivers to create fun (b)ratty stories.

Giving a rat’s S also for its carrier design, we bring a fresh Sustainability angle into its production process. Partnering a local social enterprise that supports artisans with special needs, the red packets are packed into beautiful sustainable eco-leather pouches handpainted by them that can be reused as a wallet beyond the festivities.


Schroders CNY rat packet
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Schroders CNY rat packet

This is a Chinese New Year campaign that turns receiving and giving red packets from a custom to an experience. Blending traditional print to AR Read More
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Published: