A multi-layered project created in collaboration with the Canal Forest Restoration Project. As a newly established cooperative team, the CFRP needed a logo that would fit their style and project mission. Their goal is to re-establish native oak and pine species to the Erie Canal region that were cut down during and after its construction. These native species provide food and habitats for local ecologies. The white oak and acorn are symbols of their project, and the root of their focus.  The video was a marketing project to gain attention in the local community. Time and budget constraints were at the forefront. With my background in 3D text and tracking affects I was able to create the entire advert using a series of concise messages coupled with scenes of the Rice Creek Field Station. This video is showcased on youtube, and will be distributed campus-wide at Suny Oswego on several mediums and platforms. 

The advertisement below was made ready-to-post for instagram and facebook. The format, text size, colors, and content were all hand selected to accommodate mobile viewing.

This is the accepted design and the new standard for their letterhead, newsletters, emails, and all other materials containing a logo. 

Below is a secondary version of the logo, but it was decided that the acorn was vital to the mission of the project, and therefore this design was not selected. I do believe that it should still receive recognition as part of the iterative process. I am happy with its effective and minimalistic approach to the identity of the team, as well as its applicability to several mediums and formats. 

A print-ready pamphlet made to distribute to volunteers and visitors. This project was under a strict time constraint and needed to be printed and distributed quickly, and the information needed to be accurate and concise. 

A map revealing the extent of the project's reach. 12 counties were given trees, and nearly 100 trees were distributed between them. This map is a marker of the current success of the program, and a benchmark to place following years against.