Bella Cucina is a line of Italian cooking ingredients that are meant to inspire the consumer to "cook Italian." For this brand, I chose to take the approach of grounding my products in the specific region of Montebello Italy to allow the consumer to connect further with the product. In order to push that connection further, I came up with an illustrative approach that focused on a main character, the farmer, and his donkey. I had fun pushing the playfulness of these characters in the context of the three ingredients!
