To represent our space of the Lalaland’s shop, we decided to create a round showroom with a starry dome. The space followed the chronology of the movie and the love story between Mia and Sebastian thanks to the scenography.
Firstly, we were inspired by the most poetic scene of the movie, in the planetarium of Griffith Observatory to make the starry dome. The stars referred to the City of Star, Los Angeles like Mia said “City of star, are you shinning just for my?”.
Next, the central showroom was occupied by a statue which represented Mia and Sebastian, the heroes, who danse on Cathy’s Corner in Mount Hollywood Drive. This scene was so romantic and happy. They were placed on the center of the exhibition hall because all the story was around them. Mia and Sebastian rotated on themselves on “the Another day of sun” song’s. It created an impression of music box.
On the support of the statue which turn, there were marketed products like the perfume! sprays were installed and vaporized the perfume. The smell of the different perfumes lingered in the piece.
And we can read the quotes on the support “Look in Somebody’s eyes light up the sky”.
Then, the showroom was divided in four open spaces separated by wall. Each space represented an emblematic location of the movie. To make this, we used large pictures of the scene.
First, the space 1 showed the atmosphere of “the Judge Harry Pregerson Interchange” scene’s. Where the film’s protagonists, struggling actress Mia and jazz pianist Sebastian, first encounter each other.
Secondly, the space 2 represented the interior of the Lipton’s restaurant where Mia discovered Sebastian’s talent at the piano.
In space 3, we proposed a scenography of Mia’s bedroom. The space was very old fashioned with pink, wall paper with flowers and a poster of Ingrid Bergman.
And also, in the last space, Paris was put to honour. Paris represented the end of the movie with dreams and the end of the love story.
The four little spaces were based on the principle of PLV which significate “Advertising at the point of sale” with big cardboards. For the space one, we had a car in cardboard, for the scenography Lipton Restaurant, we have a table, for the space three, there was a bed and for the space four, there was a piano. For example, we thought that the table in cardboard would welcome the sell of Champagne, the bed would welcome the jewelry box, the car would use to show the card game etc.
Finally, we want to dive the spectator in a movie and caused the happiness and the love for each other !
❄ 2020 ❄
Naïs Janvier
