Challenge was to create an emotionally compelling video that captured the essence of what these kids go through on a daily basis, what the orphanage mission is, and how others can get involved.
The branding was to be modern and set apart Catherine's and what they're about. To convey to love that is showered on this kids, and ultimately, how we see the kids: as not broken, but whole kids, despite their handicaps.
The marketing assets have been a great success, having helped to give the fundraisers more tools to work with and ultimately set records for monthly giving with the orphanage.
