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    What started out as an ongoing conversation, progressed into more lengthy discussions, evolved into regular meetings and eventually resulted in a… Read More
    What started out as an ongoing conversation, progressed into more lengthy discussions, evolved into regular meetings and eventually resulted in an incorporated partnership founded with one clear objective – to pursue self-initiated work and develop a suite of mobile, web-based and desktop apps. With long track records of business and design success separately and collaboratively, Brian Hamlett and I knew it was the perfect time to form the perfect alliance. Taking the leap to be your own boss can be scary; sometimes it seems like you have to get a running start to jump over an expansive chasm. But when you’re hyper-focused and humbly confident about what you’re going to do, and you’ve operated a few businesses in the past, then that chasm looks more like a crack in the sidewalk. It did to us, anyway, because we were fired up. We now have the opportunity to pursue what we’re passionate about. That’s why we formed Appsy LLC. After months of detailed research, we agreed our first app of many to be developed would follow our shared passion for craft beer. As craft beer enthusiasts we found ourselves constantly wanting to learn more detailed information about the beer we were drinking and the brewery who made that beer. Research revealed a ton of craft beer related apps available to the public, and there were some great apps out there, but none addressed our desire to gain more knowledge. Thus the opportunity and the niche-market was identified, and the focus became to design and develop a resource-style craft beer app – the Wikipedia of craft beer if you will – and Craftie™ Beer App was born. For more details, please visit http://www.workbykevin.com/ and http://www.craftiebeerapp.com/ Recognition 2013 Silver ADDY Award, Charlotte, Elements of Advertising, Visual – Logo Credits Craftie™ Beer App, Advertiser Appsy LLC, Client Work By Kevin | Kevin Brindley, Design Studio Creative Director, Project Manager & Designer, Kevin Brindley Technology Director, Project Manager & Developer, Brian Hamlett Hand selected project contributors included: Copywriter & Scriptwriter, Patrick Saleeby Videographer, Marc Pitre of Right Here Interactive Voice Talent, Sam Mecurio Recording Studio Engineer, John Causby of Groundcrew Studios Sound Designer, Ross Wisbaum of Groundcrew Studios Animator & Video Producer, Melvin Nix Digital Printer, Mark Burrell of Boingo Graphics Design intern team included: Designer, Jordon Orr Designer, Cheng Lee Designer, Jason Craig Read Less
Detail view of Craftie™ Beer App brand mark.
Full view of Craftie™ Beer App brand mark.
Full views above of branding assets and logo variations created for Craftie™ Beer App.
Detail view of our branded Crafite™ Beer App temporary marketing website.
Announcement video created for the Craftie™ Beer App public unveil event and marketing website.
2013 ADDY Award (Charlotte), Silver, Elements of Advertising, Visual - Logo
2013 MarCom Award, Platinum, Web Video / Marketing Video