Venezia FC - Campagna Abbonamenti 2019
Advertising Campaign
The Client
Venezia Football Club is the football team of the city of Venice founded in 1907. It currently plays in the Serie B championship.
The Objective
After a complex end of the 2018/2019 season, which culminated with the readmission to Serie B despite the relegation on the pitch, the climate between the club and the fans was tense. On the occasion of the new season, the goal is to launch a season ticket campaign that awakens the public's passion for the football team.
The Outcome/solution
The Venetian dialect has been identified as the element that creates inclusion and a sense of belonging among local fans. The local dialect created that differentiation for the campaign's tone of voice. «Anca mi Venexia FC» embodies the loyalty fans have for their team while wearing the team's colours and inviting others to do the same.
— Art Director: Pierfilippo Ariano
— Designers: Alessandro Caminiti
— Social Media Manager: Stefano Lo Chiatto
Year 2019
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