The name "Lozenets" comes from the Bulgarian word for vine – "лоза". The vine leaf, as a symbol, reflected the spirit of the entire district – quaint residential areas with flourishing greenery. An interesting fact is that a lot of the houses in the neighbourhood have vines covering their facades.

The symbol of the vine leaf had to be portrayed in a graphic style which indicated that Lozenets District is still an administrative institution and part of the Sofia Municipality. 
The final result was a modern interpretation of heraldic symbolism. 

The logotype is based on the Sofia Sans typeface. A modern condensed sans serif font with a natural feel. In order to create the perfect balance between the graphic style of the symbol and the logotype we modified the font by adding small and delicate serifs.

Since the administrative information is bilingual, we had two main criteria for the typeface selection. Firstly, we needed a more condensed typeface family, in order to fit larger chunks of texts. Secondly, it had to support Bulgarian Cyrillic. The typeface that we've chosen is Sofia Sans – a sans serif variable font family, created by Lettersoup for a wayfinding signage project for Sofia Municipality. The font was inspired from early-twentieth-century so-called technical sans serifs – typefaces with confident letterforms, a pronounced vertical impetus, and tense curves. With its narrow proportions and a generous x-height, the font works well in very diverse environments: from large to small, for display and immersive reading, on-screen and in print.