Concretos BAL
Brand System — Logo, Icon, Verbal Identity, Storytelling, Webpage
Concretos Bal is a concrete producer and marketer with more than 40 years of experience, that has worked for large-scale constructions throughout the Mexican territory.
Lumbral helped BAL in redesigning its identity in line with the brand's tone of innovation, technology, guarantees, and high reach. After some months of research and consulting work, the resulting brand shows strength and experience hand in hand with technological innovation and the boutique service that characterizes it.
We created a strong logotype and a powerful monogram that speak with clarity. The complete graphic system: icon, color transitions, patterns, and illustrations, are inspired by the principle of mixture and high-tech processes that operate in the production of concrete.
