The Imibala Trust is a charity that provides scholarships, uniforms and supplementary educational training to children in financial need. Todd recently took on a pro-bono project for the charity, designing the brand and advertising communication to promote their annual Imibala benefit.

 

Todds concept began by taking the charities by line: 'turning grey todays into colourful tomorrows' and further emphasised the charities work by using the visual metaphor of painted children's hand prints. To ensure a contemporary eye catching icon, Todd used an RGB (red, green and blue) palette, overlapping the prints, allowing the typography to resonate from the images. This visual language was then taken across the typography and the events communication material.

 

Please help support the great work that the Imibala charity/trust are doing at: http://www.imibala.com

 

More to come soon on this project.