About
Ma’Maffin is a boutique muffin bakery with a daily selection of house-made muffins and bagels that are clearly marked as vegan and gluten free. Inspired by her kids, nature and the healthy lifestyle, Itty (the founder) has the simple mission to deliver all natural and gluten free food to the people that care about their wellbeing and to educate and inspire those that do not eat healthy. The idea of creating the bakery comes form her kids and the fact that it was too hard for her to find a place where they can all eat healthy sweet food. We were invited to take care of the bakery’s brand identity and help her spread her mission.
Brand Promo Video Concept:
Naming & Brand Identity:
The Concept
Naming: Ma’Muffin = Mama (proud mama) / Mama’s Muffins / My (Ma’) Muffins
Logo: Rounded shapes = muffin, symbol of eternity, soft, tasty
Colors: Muffin related, fresh, healthy, tasty
Packaging, print & signage:
Period:
2016
Services:
Naming
Art Direction
Product Packaging Design
Stationery Design
Graphic Design
Prepress
Website
Photography
Deliverables:
Brand Name
Branding & Identity
Logo Design
Brand Guidelines
Product Packaging
Stationery Materials
Credits:
Mamaffin Bakery - Client
Maxim Zhelev - Brand & Graphic Design
Nikolay Petkov - Account & Project Manager
Interested in working with us?
Thanks for watching!
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www.weare-cg.com
